Posts in Consulting
Marcia Lesser, Head of Content Partnerships at Oath:

"Melanie compiled an in-depth competitive analysis to help our content team better understand the market landscape, see who else our top brand partners were spending with, and understand the white space for our team to grow and succeed. She presented all these findings to our team and spent hours answering our questions, helping to position us for success."

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Sol Masch, Head of Brand Studio at WebMD

"I previously worked with Melanie on multiple branded content initiatives at Time Inc., so when we needed some assistance with brand content at WebMD, I knew where to go. As a consultant, she functioned like a member of our team, assisting with brainstorming creative and educational content programs and helping to create strategic distribution plans that leveraged our strengths. If you're looking to scale your brand content team, Melanie can help!"

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Arianna Huffington, Founder and CEO of Thrive Global

When we were launching Thrive Global, and we knew that branded partnerships would be an important revenue stream, the first person we thought to bring in was Melanie. She was a tremendous asset helping us establish the framework — pricing, packaging and best practices — for a successful launch partnership and sustainable branded content unit that continues to thrive today.

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David Callaway, President & CEO of The Street

"During the year that we worked together, Melanie played a vital role in the creation a branded content practice at TheStreet. Her competitive research and reports helped us identify where we should (and shouldn't) focus our attention, and she helped educate and coordinate with all the various internal teams that played a role in this process, from Sales and Marketing to Ad Ops and Editorial."

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Larry Kramer, Chairman of the Board at The Street

"I met Melanie at a Syracuse University alumni event, and decided to bring her in at TheStreet to assist in the creation and optimization of a branded content team and practice. We knew that branded content could provide substantial revenue, but Melanie helped us analyze the landscape through the lens of our own audience and capabilities, identify unique opportunities, educate our staff, and create an actionable plan for creating branded content that works for our audience and our brand partners."

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