Marcia Lesser, Head of Content Partnerships at Oath:

"Melanie compiled an in-depth competitive analysis to help our content team better understand the market landscape, see who else our top brand partners were spending with, and understand the white space for our team to grow and succeed. She presented all these findings to our team and spent hours answering our questions, helping to position us for success."

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Sol Masch, Head of Brand Studio at WebMD

"I previously worked with Melanie on multiple branded content initiatives at Time Inc., so when we needed some assistance with brand content at WebMD, I knew where to go. As a consultant, she functioned like a member of our team, assisting with brainstorming creative and educational content programs and helping to create strategic distribution plans that leveraged our strengths. If you're looking to scale your brand content team, Melanie can help!"

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Arianna Huffington, Founder and CEO of Thrive Global

When we were launching Thrive Global, and we knew that branded partnerships would be an important revenue stream, the first person we thought to bring in was Melanie. She was a tremendous asset helping us establish the framework — pricing, packaging and best practices — for a successful launch partnership and sustainable branded content unit that continues to thrive today.

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David Callaway, President & CEO of The Street

"During the year that we worked together, Melanie played a vital role in the creation a branded content practice at TheStreet. Her competitive research and reports helped us identify where we should (and shouldn't) focus our attention, and she helped educate and coordinate with all the various internal teams that played a role in this process, from Sales and Marketing to Ad Ops and Editorial."

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Larry Kramer, Chairman of the Board at The Street

"I met Melanie at a Syracuse University alumni event, and decided to bring her in at TheStreet to assist in the creation and optimization of a branded content team and practice. We knew that branded content could provide substantial revenue, but Melanie helped us analyze the landscape through the lens of our own audience and capabilities, identify unique opportunities, educate our staff, and create an actionable plan for creating branded content that works for our audience and our brand partners."

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Sarah R, Event Coordinator

“90 minutes before our event was to begin, our emcee bailed. I was at a loss, and needed a replacement. Within 30 minutes, Melanie was there and preparing to fill in. She was able to adapt the script, build rapport with our judges and teams for the pitch competition, and gather some great tidbits to share on stage. Melanie was an incredible emcee, period. The fact that she stepped into the role with no warning or preparation — and was still amazing — leaves me at a loss for words. I would not hesitate to recommend her skill and professionalism as a speaker.  If you have the opportunity to work with Melanie, you should take it!”

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Rene B, Workshop Attendee

“Melanie possesses such an inspirational blend of passion, knowledge, and pure creative energy. I have never before left a workshop with so many new ideas - and not just her ideas, but my own new ideas that she inspired by exposing so much of her creative process and structural foundation. You can tell how much she loves what she does, and it's contagious.”

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Andy B, Attendee

“It felt like her presentation spoke directly to me. She delivered a thought provoking message about how we could attack content marketing writing in similar ways to the award winning pieces she had written in the past. I thought her panel was not just the most engaging, but left me with the most actionable items to take back to improve my writing. I really can’t recommend Melanie enough. Her presentation was clear and commanding, and she has so much great knowledge and experience to share with us all. If she is presenting at an event, you need to make sure you see her!”

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Leigh A, Attendee

“Melanie gave a compelling and informative presentation at the Content Marketing Institute's Intelligent Content Conference. I attempted to replicate some of her principles and approaches in my professional content production and found it tremendously helpful.”

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Alex A, Attendee

“Melanie offered excellent insights into the intersection of human storytelling and branded content... Not only was the information valuable, but Melanie delivered it in a concise and compelling way, always a welcome ability in a conference speaker. I'm very glad that I chose to attend Melanie's session and will be watching for her name at future events.“

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Gillian O, Attendee

“Unlike many of the other presenters who simple said “You should X, Y, Z”, she went one step further to tie all of her recommendations together with examples of her work that illustrated what it looks like to follow these recommendations. Seeing is believing, but it was also very inspiring and helped give me ideas on how to make native advertising work for my clients.

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Jonna E, Event Organizer

Melanie is a true star! She not only spellbound the audience of three workshops on native advertising – she was also the main speaker at our B2B event. She is a fundamentally smart, articulate, experienced and wonderfully funny speaker… In the evaluations she was rated extremely high, and everyone seemed to have truly enjoyed her keynote.”

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