Sept 7th at 9:00-9:45 a.m.
Think Like A Journalist: The 5 Keys To Compelling Content
With brands and marketers increasingly taking up the torch of storytelling, turning themselves into publishers across their web properties, blogs and social channels, there's plenty to be learned from the world of journalism. This session will share five journalistic best practices taught in J-school classrooms and used in newsrooms across the country, allowing brand marketers to make high quality content and to better understand the processes and philosophies of their media partners. Put on your press hats and get ready to Think Like A Journalist.
- Identify which content ideas are truly "newsworthy"
- Take a journalistic approach to finding stories and sources
- Understand the role that powerful stories can play in your overall brand messaging