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INBOUND 2018


Sept 5th at 10:30-11:15 a.m.

How to Think Like a Journalist and Create Better Brand Stories
With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the world of journalism. This session will share the five most important journalistic best practices taught in J-school classrooms and used in newsrooms across the country, allowing brand marketers and content strategists to make high-quality authentic content, and to better understand the processes and philosophies of journalists.

Earlier Event: June 5
Ops Conference
Later Event: September 6
Content Marketing World