Helping brands tell better stories.


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Melanie is regularly interviewed and featured in industry press, having been quoted in Contently, Digiday, Nieman Lab, AdAge, Native Advertising Institute and many more.

She's appeared on numerous industry podcasts to share her storytelling expertise, including ContentPros, Its All Journalism, On Brand, Social Business Engine, The Speaker Lab, and more. She been featured in lists of top content marketing and digital marketing thought leaders from TopRank, Relevance, and Native Advertising Institute. Her writing has appeared on websites and in print titles around the country, including Contently, Refinery29, Time, Brand Quarterly, and Rolling Stone.




Recent Essays & Thought Leadership

How the Best Brands Create New And Exciting Travel Content,” The Science of Storytelling.

Why almost losing my dad was a huge wake-up call,” Refinery29.

Holiday content ideas that aren’t a gift guide,” Vizion Interactive.

5 Ways To Use Content To Grow Your Business,” LadyBossBlogger.

7 Creative Uses For Instagram’s Multi-Photo Feature,” Digital Branding Institute.

What Journalists Can Learn From Marketers,” Contently.

Branded Content Bylines

“Women Inmates: Separate But Not Equal,” The New York Times for Netflix.

“Grit & Grace,” The New York Times for Cole Haan.

Why My Dad’s Sudden Illness Made Me Rethink My Entire Life,” Refinery29 for CW’s “Life Sentence.”

The Most Competitive Cities in 2025,” Huffington Post for Citi.

“How Newsy Is The Huffington Post?,” Huffington Post for Paramount Pictures.

Filmmaker Explains The Egyptian Revolution,” Huffington Post for Netflix.

Financial Projections To Guide Your Small Business,” Huffington Post for Goldman Sachs.

Second Language Acquisition By The Numbers,” Huffington Post for Middlebury Interactive.

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honors & memberships

Melanie was chosen for She Runs It's Mentor program, having received their 2018 GenNext Award for emerging leaders and their Education Relief Award in 2015. She serves on the advisory board of the Native Advertising Institute, and has judged industry awards for the Content Marketing Institute, Digiday, WANIFRA, Native Advertising Institute, Syracuse University, and more.

She authored the T Brand Studio branded content pieces that won the OMMA Award for "Best Native Advertising Execution" in 2014 and 2015, and was the youngest of 50 alums honored at the 50Forward Gala for Syracuse University's Newhouse School, alongside Bob Costas, Larry Kramer, Dennis Crowley and more. Melanie is also a member of the National Speakers Association's New York City Chapter.

Melanie is frequently honored with placement on lists of industry leaders, including the 100 Significant Women in Native Advertising (NAI, 2018 & 2019), 50 Social Media Marketing Influencers to Follow (TopRank), and 25 Content Marketing Thought Leaders to Pay Attention To (Relevance). 

Melanie graduated Magna Cum Laude from UConn, and was the recipient of multiple merit-based scholarships as a student, including the Deeley Foundation Scholarship, the Charles Litsky Memorial Scholarship, The Goldring Scholarship, the Chemtura Corporation National Merit Scholarship and more. She was chosen for membership in the Alpha Lambda Delta and Phi Kappa Phi Honor Societies, She served as the Executive Producer of The NewsHouse when it won the SPJ Best Independent Online Student Publication award in 2013, and was the Editor in Chief of UConn's Daily Campus when it won 3rd place for NENPA's College Newspaper of the Year Award in 2012.