StoryFuel equips marketers and publishers with the skills and strategies they need to tell better brand stories.

Consulting packages vary, based on needs of our clients and the stage of their journey into the world of brand storytelling. Most clients start with a Brand Storytelling Salon to assess their needs, and then opt for ongoing access to StoryFuel to guide in implementation of recommendations. 

Reach out to share more about your journey and challenges, and to learn how StoryFuel can help.


for publishers

Native advertising can provide substantial revenue for publishers, but establishing and scaling a branded content team and practice can be challenging. StoryFuel can help your team reach your goal of brand content profitability sooner.

StoryFuel has worked with publishers ranging from The Washington Post and The Street to Apartment Therapy and ThriveGlobal, advising on native ad products, pricing & packaging, team structure, and content studio publicity, and have offered competitive content audits, facilitated brainstorm sessions, and content sales training.

for brands

As brands become publishers themselves, StoryFuel can act as an editorial guide, easing your journey into the world of brand storytelling.

This has included facilitating the creation and optimization of native advertising and brand content programs, practices, teams and strategies, completing competitive content audits, training content hires, and more, for brand ranging from national insurance companies to local jewelers. 

Most brands opt to start with a full-day Brand Storytelling Salon to establish needs and create a clear path forward. 

Want to Pick My brain?

Don't need a full consulting package, but want a bit of insight on a brand storytelling, content marketing or related media challenge you're facing?

Use the button below to book a call with StoryFuel founder Melanie Deziel for 30 or 60 minutes to get some custom help. 

This option is perfect for journalists wondering how to get into brand storytelling, bloggers with questions about implementing native advertising, media startups, small brands with content marketing questions, and even new speakers looking for advice.

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StoryFuel has worked with a wide range of clients, ranging from national insurance companies and global publishers, to niche apps and local diamond jewelers. 

We have given brand storytelling workshops for Elite Daily, Oath, BrandMovers, Equinix, Native Ad Institute, and more. We have consulted on brand content strategy and native advertising strategy for WebMD, The Washington Post, Apartment Therapy, TheStreet, Thrive Global, Period Tracker AppSagacity Media, and more. We have participated in the launch of publisher branded content studios around the globe, including content studios in Belgium, Sweden, and New Zealand. 

*Some of these clients received consulting under StoryFuel's former name, Mdeziel Media.