The latest and greatest
It's been a while, as it always seems to have been when I finally get around to updating, but here's the latest: Rock the vote:
OK, so maybe this is a slightly different campaign, but my team's piece, "Women Inmates," (which I blogged about here!) is up for a OMMA Members' Choice Award, and we need your vote! Go here, create a free account (which takes less than 5 minutes!), and then submit your vote for our piece under the "Native Advertising — Single Execution" category, like this:
When you create your account— fair warning —you'll have to select which of MediaPost's newsletters you want to receive, and you have to select at least one. But here's how to set up a filter in GMail if you aren't in the industry and don't need those in your inbox all the time. :)
What I've been reading:
I've had a busy few weeks with lots of assorted subway time and train time, and that usually translates into lots of reading, usually a mix of social science and some lighter humor. In the last month or so, I've finished Bonk: The Curious Coupling of Science and Sex, Is Everyone Hanging Out Without Me?, Let's Explore Diabetes With Owls, and Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives. Currently in the works, because I can never seem to read one at a time, is The Gift of Adversity: The Unexpected Benefits of Life's Difficulties, Setbacks and Imperfections, and The Organized Mind: Thinking Straight In The Age of Information Overload.
If you're into this sort of thing, feel free to find me on Goodreads, where I'm always updating on what I'm reading, what I've read, and what I'm adding to my ever-growing queue.
Our audience development team took some steps to get involved in native advertising on other publishers, and Poynter talked about the big step. The pieces on Mashable, like this one, should help get the word out to different audiences about the NYT's offerings. I was lucky enough to be a part of early discussions with the team that put this program together and I'm excited to see the next few pieces live once they're published. I was also honored to be profiled by my graduate school, The Newhouse School, in this alumni feature, and a few weekends back, I had a great opportunity to head back to my alma mater and give a keynote presentation and several workshops for the first annual Daily Campus Conference. It was great to meet the next generation of Daily Campus editors and share some knowledge, and the lovely flowers they got me as a thank you kept me smiling back at my office all week!
On to the next con:
As I blogged about earlier (here!) I'm headed to Florida on Saturday so that I can spend early next week participating in and presenting at the Florida Governor's Conference on Tourism. My speech, "Social Media: What Do People Share—Or Not Share—and Why?", is Tuesday at 11 a.m., but I'll get to spend this weekend soaking up some sun (hopefully!) and enjoying the beautiful Boca Raton Resort & Club.
You can check out the full schedule for the conference here, and follow the conference hashtag, #GC14, on Twitter. To see what I'm up to on my trip, check out my Instagram (user: meldeziel) and follow me on Twitter: