About MELANIE

Melanie Deziel, the founder of StoryFuel, is an international keynote speaker and a lifelong storyteller, recognized as one of the world's leading experts in native advertising and branded content. 

As a speaker, she's taught marketers around the globe to think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, SXSW, and more.  

Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015.

She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Digiday Content Marketing Awards, the Native Ad Awards, the WANIFRA Digital Media Awards and the Mirror Awards. 

She developed the Content Marketing course for Fairleigh Dickinson University's MS in Digital Marketing program, and now teaches as an adjunct professor.

 

 
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Prior to founding StoryFuel's predecessor, Mdeziel Media, Melanie worked full time doing content strategy, business development and branded content creation for The New York Times’s T Brand Studio, helped found HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at BRaVe Ventures, where she provided native advertising and content strategy insights, training and information to BRaVe's advisory and portfolio clients, including Viacom, Turner, Discovery Communications and more.

Melanie has also served as a startup advisor, both formally and informally, to a variety of media companies, including Nudge Analytics

Melanie has an undergraduate degree in journalism from UConn, where she focused on investigative reporting and worked as the Editor in Chief of the Daily Campus newspaper. She received her M.A. in Arts Journalism from Syracuse, and was one of 50 alums honored at the Newhouse School's 50th Anniversary Gala in 2015.

Melanie is based just outside of New York City, where she lives with her husband Yasin — the CEO of The Fantasy Life App — and their growing jungle of plant babies. When she's not traveling to speak or lead Brand Storytelling Salons with clients, she can be found searching for a great cup of decaf coffee, scouting Instagram-worthy tile floors, and befriending stranger's dogs.  


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